Every variant in one place. Walk through the images and the words side-by-side; character counts flag anything near Meta or Google limits. Use Ctrl/Cmd-P to print the deck.
All campaigns
Wealth Management gallery
Customer Portal gallery
Copy Deck (all fields)
Meta deck
Google Search deck
Google Display deck
Asset
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Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF · Lifestyle alignment
Headline 36 / 40
Friends for life. Finances to match.
Description 27 / 30
Plan the life you've chosen
Primary text 126 / 125
The trips, the dinners, the milestones. Let us help you build the plan that lets you keep going. Wealth management since 2004.
Meta · Stories (Facebook + Instagram)
Story headline
Friends for life. Finances to match.
Story body
You've chosen your people. Build the plan that keeps you in step with them.
Story bullets
Wealth management since 2004 Lifestyle-led financial plan Independent - no products to push
Meta · Instagram Reels
Reel headline
Friends for life. Finances to match.
Reel caption
You've chosen your people. Choose PWF to build the plan that keeps you with them.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Forever Friends. Forever Plan. 30 / 30 Wealth Management | PWF 23 / 30 Plan the Life You've Chosen 27 / 30 Independent Wealth Advice 25 / 30 Free 30-Minute Review 21 / 30 Lifestyle-Led Planning 22 / 30 PWF | Since 2004 16 / 30 Built Around Your People 24 / 30 Descriptions max 90 chars each
Your people. Your milestones. The plan that keeps you in step. Free 30-min review. 82 / 90 Wealth management since 2004. No products, no commissions. A written plan, yours to keep. 89 / 90 Lifestyle-led planning for Aussies whose wealth should match the life they've chosen. 85 / 90
Asset
/assets/images/heroes/photo-1752650143236-b028e8778b0e.jpg
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF · For the long view
Headline 39 / 40
Your friends are forever. Is your plan?
Description 25 / 30
Free 30-min wealth review
Primary text 114 / 125
The people in your life are forever. The wealth plan should support this too. Book a free 30-minute wealth review.
Meta · Stories (Facebook + Instagram)
Story headline
Your friends are forever. Is your plan?
Story body
The people in your life are forever. The plan supporting that life should be, too.
Story bullets
Free 30-min wealth review Independent - no products to push Written summary, yours to keep
Meta · Instagram Reels
Reel headline
Your friends are forever. Is your plan?
Reel caption
Forever friendships deserve a forever plan. Free 30-min wealth review with PWF.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Friends Are Forever. Plan? 26 / 30 Is Your Plan Built to Last? 27 / 30 Wealth Review | Free 30 Min 27 / 30 PWF | Independent Advice 24 / 30 Plan for the Long View 22 / 30 No Products. No Commissions. 28 / 30 A Plan, Written and Yours 25 / 30 Wealth Management Since 2004 28 / 30 Descriptions max 90 chars each
Forever friendships deserve a forever plan. Free 30-min review. Yours to keep. 78 / 90 Independent wealth advice. No commissions, no products. A written plan, yours to keep. 86 / 90 PWF builds long-view plans for Aussies who want their wealth to match their life. 81 / 90
Asset
/assets/images/heroes/photo-1698374178988-9da9609584b8.jpg
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF · Lifestyle retirement
Headline 35 / 40
Retire with the lifestyle you love.
Description 24 / 30
Lifestyle-led retirement
Primary text 113 / 125
Same beach. Same dinners. Same trips. Retire with the lifestyle you love - we build the plan that gets you there.
Meta · Stories (Facebook + Instagram)
Story headline
Retire with the lifestyle you love.
Story body
Same beach. Same dinners. Same trips. Retire with the lifestyle you love.
Story bullets
Lifestyle-led retirement plan Built around your life Independent and written
Meta · Instagram Reels
Reel headline
Retire with the lifestyle you love.
Reel caption
Retire with the lifestyle you love. PWF wealth management, built around the life you want.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Retire With Your Lifestyle 26 / 30 Retire Your Way | PWF 21 / 30 Lifestyle-Led Retirement 24 / 30 Plan To Retire Well 19 / 30 PWF Retirement Planning 23 / 30 Built Around Your Life 22 / 30 Independent Retirement Advice 29 / 30 Retire On Your Own Terms 24 / 30 Descriptions max 90 chars each
Same beach. Same dinners. Same trips. Retire with the lifestyle you love. Free review. 86 / 90 Lifestyle-led retirement planning for Australians who want to retire on their own terms. 88 / 90 PWF builds retirement plans around your life - independent, written, and yours to keep. 87 / 90
Asset
/assets/images/heroes/photo-1506869640319-fe1a24fd76dc.jpg
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF · Lifestyle alignment
Headline 27 / 40
Same friends. Same horizon.
Description 24 / 30
Wealth for the long view
Primary text 109 / 125
Same horizon. Same destination. The right plan keeps you in step with the people you choose to share it with.
Meta · Stories (Facebook + Instagram)
Story headline
Same friends. Same horizon.
Story body
Same horizon. Same destination. The right plan keeps you in step with the people you choose to share it with.
Story bullets
Long-view wealth management Built around your people Independent and written
Meta · Instagram Reels
Reel headline
Same friends. Same horizon.
Reel caption
Same friends, same horizon. Lifestyle-led wealth management with PWF.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Same Friends. Same Horizon. 27 / 30 Wealth for the Long View 24 / 30 Built Around Your People 24 / 30 Plan for Shared Destinations 28 / 30 Lifestyle-Led Planning | PWF 28 / 30 Long-View Wealth Advice 23 / 30 PWF | Independent Advice 24 / 30 Aligned to Your Horizon 23 / 30 Descriptions max 90 chars each
Same horizon. Same destination. The plan that keeps you with the people you choose. 83 / 90 Long-view wealth management for Australians planning the life they want to share. 81 / 90 Lifestyle-led, independent, written - built around the people in your life. Free review. 88 / 90
Asset
/assets/images/heroes/photo-1533444273691-ebf51af8fd9c.jpg
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF · Lifestyle alignment
Headline 23 / 40
Same trips. Every year.
Description 22 / 30
Built for the long run
Primary text 104 / 125
Annual trips. Long weekends. The plan that keeps showing up, year after year - because your friends are.
Meta · Stories (Facebook + Instagram)
Story headline
Same trips. Every year.
Story body
Annual trips, long weekends - the plan that keeps showing up, year after year. Because your friends are.
Story bullets
Built for the long run Lifestyle-led planning Independent wealth advice
Meta · Instagram Reels
Reel headline
Same trips. Every year.
Reel caption
Same trips, every year. PWF builds the plan that keeps showing up.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Same Trips. Every Year. 23 / 30 Built for the Long Run 22 / 30 PWF | Lifestyle-Led Planning 28 / 30 Friends, Trips, Forever 23 / 30 Plan That Keeps Showing Up 26 / 30 Wealth for Every Weekend 24 / 30 Long-Run Wealth Advice 22 / 30 PWF Wealth Management 21 / 30 Descriptions max 90 chars each
Annual trips, long weekends. The plan that keeps showing up - because your friends are. 87 / 90 Built for the long run. Lifestyle-led wealth management for the trips that matter. 82 / 90 Plan around the rituals you keep - PWF wealth management, independent and written. 82 / 90
Asset
/assets/images/heroes/photo-1576477987917-9d056d379228.jpg
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF · Lifestyle alignment
Headline 21 / 40
Same view. Same plan.
Description 21 / 30
Built for the moments
Primary text 130 / 125
Sunsets, mornings, slow weekends - the moments that don't need words. The right retirement plan lets you keep showing up for them.
Meta · Stories (Facebook + Instagram)
Story headline
Same view. Same plan.
Story body
Sunsets, mornings, slow weekends - the moments that don't need words. The plan that lets you keep showing up.
Story bullets
Built for the quiet rituals Lifestyle-led planning Independent and written
Meta · Instagram Reels
Reel headline
Same view. Same plan.
Reel caption
The moments that don't need words. PWF builds the plan around them.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Same View. Same Plan. 21 / 30 Built For The Moments 21 / 30 PWF | Lifestyle Planning 24 / 30 Plan For Slow Weekends 22 / 30 Wealth For The Moments 22 / 30 Long-View Wealth Advice 23 / 30 Lifestyle-Led Wealth 20 / 30 PWF Wealth Management 21 / 30 Descriptions max 90 chars each
Sunsets, mornings, slow weekends. The moments that don't need words. Plan around them. 86 / 90 Lifestyle-led wealth advice for the quiet rituals that make the life worth planning. 84 / 90 PWF builds plans around the people, the trips, the moments. Independent and written. 84 / 90
Asset
/assets/images/customer-portal/customer-portal.png
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF Customer Portal · Now live
Headline 24 / 40
Build wealth. On demand.
Description 22 / 30
Your wealth, on demand
Primary text 124 / 125
Track every step of your PWF Wealth Plan, every milestone, every dollar of growth, on demand in the new PWF Customer Portal.
Meta · Stories (Facebook + Instagram)
Story headline
Build wealth. On demand.
Story body
Track every step of your wealth plan, every milestone, every dollar of growth - on demand in the new PWF Customer Portal.
Story bullets
Every step of your wealth plan Every milestone, every dollar Real growth, real time
Meta · Instagram Reels
Reel headline
Build wealth. On demand.
Reel caption
Every step of your wealth plan. Every milestone. Every dollar of growth. The new PWF Customer Portal.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Build Wealth On Demand 22 / 30 PWF Customer Portal | Live 26 / 30 Track Every Step Of Your Plan 29 / 30 Every Milestone. Every Dollar. 30 / 30 Real Growth, Real Time 22 / 30 Your Wealth, On Demand 22 / 30 Now Live for PWF Clients 24 / 30 Wealth In Your Pocket 21 / 30 Descriptions max 90 chars each
Track every step of your wealth plan, every milestone, every dollar of growth. 78 / 90 Real-time visibility on the wealth you're building - one portal, anytime, anywhere. 83 / 90 Build wealth on demand. The new PWF Customer Portal is now live for all clients. 80 / 90
Asset
/assets/images/customer-portal/customer-portal.png
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF Customer Portal · Live tracking
Headline 23 / 40
Watch your wealth grow.
Description 20 / 30
Live wealth tracking
Primary text 117 / 125
Watch every step of your PWF Wealth Plan grow - every milestone, every dollar - live, in the new PWF Customer Portal.
Meta · Stories (Facebook + Instagram)
Story headline
Watch your wealth grow.
Story body
Watch every step of your wealth plan grow - every milestone, every dollar - live, in the new PWF Customer Portal.
Story bullets
Live wealth growth tracker Plan progress at a glance Always aligned to your goal
Meta · Instagram Reels
Reel headline
Watch your wealth grow.
Reel caption
Watch your wealth grow against your plan. Live. The new PWF Customer Portal.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Watch Your Wealth Grow 22 / 30 PWF Customer Portal | Live 26 / 30 Live Wealth Tracker 19 / 30 Grow Wealth, In Real Time 25 / 30 Every Milestone. Every Dollar. 30 / 30 Wealth, Live and On Demand 26 / 30 PWF Investor Dashboard 22 / 30 Aligned To Your Plan 20 / 30 Descriptions max 90 chars each
Watch every step of your wealth plan grow - every milestone, every dollar - live. 81 / 90 The new PWF Customer Portal. Real-time visibility on the wealth you're growing. 79 / 90 Live wealth tracking against your plan. Available now to all PWF clients. 73 / 90
Asset
/assets/images/customer-portal/customer-portal.png
Meta dest.
Lead form (in-app)
Google dest.
pwf.com.au/wealth-creation
Meta (Facebook + Instagram)
Meta · Feed (Facebook + Instagram)
Eyebrow
PWF Customer Portal · Always on
Headline 29 / 40
Monitor your wealth, anytime.
Description 25 / 30
Tasks, milestones, growth
Primary text 125 / 125
Tasks, milestones, wealth growth - every move you and your PWF team make, in one place, anytime. The new PWF Customer Portal.
Meta · Stories (Facebook + Instagram)
Story headline
Monitor your wealth. Anytime.
Story body
Tasks, milestones, wealth growth. Every move you and your PWF team make - one place, anytime.
Story bullets
Tasks + milestone alerts Live wealth tracking Anytime, on any device
Meta · Instagram Reels
Reel headline
Monitor your wealth. Anytime.
Reel caption
Tasks, milestones, growth - all in one place. The new PWF Customer Portal is live.
Google Search · Responsive Search Ad
Headlines max 30 chars each
Monitor Your Wealth Anytime 27 / 30 Tasks, Milestones, Growth 25 / 30 PWF Customer Portal 19 / 30 Every Move, In One Place 24 / 30 Anytime, On Any Device 22 / 30 Real-Time Wealth View 21 / 30 PWF | Always-On Investor 24 / 30 Your Wealth, In Your Pocket 27 / 30 Descriptions max 90 chars each
Tasks, milestones, growth. Every move you and PWF make - one place, anytime. 76 / 90 Monitor your PWF wealth plan anytime. Live tracking, task alerts, milestone reminders. 86 / 90 Always-on visibility into your PWF wealth - tasks, growth, milestones, plan progress. 85 / 90