Hand-off pack for the Meta Ads Manager operator. Each variant lists the copy to paste into the Primary text / Headline / Description fields, the CTA, the image asset, and the embedded story / reel creative copy. All ads use Meta's in-app Lead Form for capture.
All campaigns
Copy Deck (all fields)
Meta deck
Google Search deck
Google Display deck
Image asset
assets/images/heroes/photo-1574482211311-45a2169db57c.jpg
Ad name
PWF / Lifestyle Alignment / V1 - Aspirational
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 126 / 125 paste into "Primary text" field
The trips, the dinners, the milestones. Let us help you build the plan that lets you keep going. Wealth management since 2004.
Headline 36 / 40 "Headline" field
Friends for life. Finances to match.
Description 27 / 30 "Description" field (link description)
Plan the life you've chosen
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF · Lifestyle alignment
Headline italic = gold accent
Friends for life. *Finances to match.*
Body
You've chosen your people. Build the plan that keeps you in step with them.
Bullets (3)
Wealth management since 2004 Lifestyle-led financial plan Independent - no products to push
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Friends for life. *Finances to match.*
Reel caption
You've chosen your people. Choose PWF to build the plan that keeps you with them.
Image asset
assets/images/heroes/photo-1752650143236-b028e8778b0e.jpg
Ad name
PWF / Lifestyle Alignment / V2 - Question-led
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 114 / 125 paste into "Primary text" field
The people in your life are forever. The wealth plan should support this too. Book a free 30-minute wealth review.
Headline 39 / 40 "Headline" field
Your friends are forever. Is your plan?
Description 25 / 30 "Description" field (link description)
Free 30-min wealth review
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF · For the long view
Headline italic = gold accent
Your friends are forever. *Is your plan?*
Body
The people in your life are forever. The plan supporting that life should be, too.
Bullets (3)
Free 30-min wealth review Independent - no products to push Written summary, yours to keep
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Your friends are forever. *Is your plan?*
Reel caption
Forever friendships deserve a forever plan. Free 30-min wealth review with PWF.
Image asset
assets/images/heroes/photo-1698374178988-9da9609584b8.jpg
Ad name
PWF / Lifestyle Alignment / V3 - Retire your way
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 113 / 125 paste into "Primary text" field
Same beach. Same dinners. Same trips. Retire with the lifestyle you love - we build the plan that gets you there.
Headline 35 / 40 "Headline" field
Retire with the lifestyle you love.
Description 24 / 30 "Description" field (link description)
Lifestyle-led retirement
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF · Lifestyle retirement
Headline italic = gold accent
Retire with the *lifestyle you love.*
Body
Same beach. Same dinners. Same trips. Retire with the lifestyle you love.
Bullets (3)
Lifestyle-led retirement plan Built around your life Independent and written
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Retire with the *lifestyle you love.*
Reel caption
Retire with the lifestyle you love. PWF wealth management, built around the life you want.
Image asset
assets/images/heroes/photo-1506869640319-fe1a24fd76dc.jpg
Ad name
PWF / Lifestyle Alignment / V4 - Shared horizon
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 109 / 125 paste into "Primary text" field
Same horizon. Same destination. The right plan keeps you in step with the people you choose to share it with.
Headline 27 / 40 "Headline" field
Same friends. Same horizon.
Description 24 / 30 "Description" field (link description)
Wealth for the long view
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF · Lifestyle alignment
Headline italic = gold accent
Same friends. *Same horizon.*
Body
Same horizon. Same destination. The right plan keeps you in step with the people you choose to share it with.
Bullets (3)
Long-view wealth management Built around your people Independent and written
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Same friends. *Same horizon.*
Reel caption
Same friends, same horizon. Lifestyle-led wealth management with PWF.
Image asset
assets/images/heroes/photo-1533444273691-ebf51af8fd9c.jpg
Ad name
PWF / Lifestyle Alignment / V5 - Regular trips
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 104 / 125 paste into "Primary text" field
Annual trips. Long weekends. The plan that keeps showing up, year after year - because your friends are.
Headline 23 / 40 "Headline" field
Same trips. Every year.
Description 22 / 30 "Description" field (link description)
Built for the long run
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF · Lifestyle alignment
Headline italic = gold accent
Same trips. *Every year.*
Body
Annual trips, long weekends - the plan that keeps showing up, year after year. Because your friends are.
Bullets (3)
Built for the long run Lifestyle-led planning Independent wealth advice
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Same trips. *Every year.*
Reel caption
Same trips, every year. PWF builds the plan that keeps showing up.
Image asset
assets/images/heroes/photo-1576477987917-9d056d379228.jpg
Ad name
PWF / Lifestyle Alignment / V6 - Quiet rituals
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 130 / 125 paste into "Primary text" field
Sunsets, mornings, slow weekends - the moments that don't need words. The right retirement plan lets you keep showing up for them.
Headline 21 / 40 "Headline" field
Same view. Same plan.
Description 21 / 30 "Description" field (link description)
Built for the moments
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF · Lifestyle alignment
Headline italic = gold accent
Same view. *Same plan.*
Body
Sunsets, mornings, slow weekends - the moments that don't need words. The plan that lets you keep showing up.
Bullets (3)
Built for the quiet rituals Lifestyle-led planning Independent and written
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Same view. *Same plan.*
Reel caption
The moments that don't need words. PWF builds the plan around them.
Image asset
assets/images/customer-portal/customer-portal.png
Ad name
PWF / Customer Portal / V1 - Build your wealth
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 124 / 125 paste into "Primary text" field
Track every step of your PWF Wealth Plan, every milestone, every dollar of growth, on demand in the new PWF Customer Portal.
Headline 24 / 40 "Headline" field
Build wealth. On demand.
Description 22 / 30 "Description" field (link description)
Your wealth, on demand
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF Customer Portal · Now live
Headline italic = gold accent
Build wealth. *On demand.*
Body
Track every step of your wealth plan, every milestone, every dollar of growth - on demand in the new PWF Customer Portal.
Bullets (3)
Every step of your wealth plan Every milestone, every dollar Real growth, real time
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Build wealth. *On demand.*
Reel caption
Every step of your wealth plan. Every milestone. Every dollar of growth. The new PWF Customer Portal.
Image asset
assets/images/customer-portal/customer-portal.png
Ad name
PWF / Customer Portal / V2 - Grow wealth in real time
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 117 / 125 paste into "Primary text" field
Watch every step of your PWF Wealth Plan grow - every milestone, every dollar - live, in the new PWF Customer Portal.
Headline 23 / 40 "Headline" field
Watch your wealth grow.
Description 20 / 30 "Description" field (link description)
Live wealth tracking
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF Customer Portal · Live tracking
Headline italic = gold accent
Watch your wealth *grow.*
Body
Watch every step of your wealth plan grow - every milestone, every dollar - live, in the new PWF Customer Portal.
Bullets (3)
Live wealth growth tracker Plan progress at a glance Always aligned to your goal
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Watch your wealth *grow.*
Reel caption
Watch your wealth grow against your plan. Live. The new PWF Customer Portal.
Image asset
assets/images/customer-portal/customer-portal.png
Ad name
PWF / Customer Portal / V3 - Monitor your wealth
Lead capture
Lead Form (in-app)
Ad Set URL ref.
https://www.pwf.com.au/wealth-creation
Feed Ad (FB Feed + IG Feed)
Primary text 125 / 125 paste into "Primary text" field
Tasks, milestones, wealth growth - every move you and your PWF team make, in one place, anytime. The new PWF Customer Portal.
Headline 29 / 40 "Headline" field
Monitor your wealth, anytime.
Description 25 / 30 "Description" field (link description)
Tasks, milestones, growth
Story Ad creative copy (FB Stories + IG Stories)
These text elements should be designed/embedded into the 1080×1920 story creative (or set as text overlays in Ad Manager).
Eyebrow
PWF Customer Portal · Always on
Headline italic = gold accent
Monitor your wealth. *Anytime.*
Body
Tasks, milestones, wealth growth. Every move you and your PWF team make - one place, anytime.
Bullets (3)
Tasks + milestone alerts Live wealth tracking Anytime, on any device
Reel Ad creative copy (IG Reels)
Headline overlays the reel video; caption sits below the username in the Reel UI.
Reel headline
Monitor your wealth. *Anytime.*
Reel caption
Tasks, milestones, growth - all in one place. The new PWF Customer Portal is live.